Mustaali Marvi
Digital Marketer

I am an integrated digital marketing and analytics professional with over 15 years of experience across MENA, APAC, and Western Europe. I help brands – from scrappy startups to global juggernauts – turn marketing from a cost centre into a revenue-generating machine.

My secret sauce? A fluency in speaking “creative,” “analytical,” and “C-suite” across borders and time zones – helping ideas move fast and results move faster.

Career Highlights

Award Winning Marketer

That “Customer First Day” campaign I led for Telenor PAS 2014 agreed it was kind of a big deal. Creative, sassy, it hit the customer notes right on budget, and on time

World Tourist, But in Marketing

From Karachi to Singapore to Dublin (with detours through Dubai and New York), I’ve worked client-side and agency-side, helping brands grow across four continents.

Revenue Builder, Not Fluff

I have helped businesses generate millions in revenue consistently every month through thoughtful, data-driven, customer-focused journeys

A Bit Of An Evangelist

In case you didn’t know, I am an author of the book, “14 P’s Of Modern Marketing”. *brag*

It’s not the accentuated model of McCarthy. This book helps you filter the noise, focus on what matters, and spend your budget where it counts.

Strategic, Not Stuffy

I don’t just execute campaigns. I build the frameworks behind them. Think ABM matrices, agile sprints, performance dashboards, and attribution models that actually help you make decisions. No fluff. No PowerPoint for the sake of PowerPoint.

AI, As Growth Catalyst

I have been at the forefront of integrating AI into marketing – from automating workflows and lead scoring to enhancing campaign targeting and content generation. Less buzzword, more business impact. (And yes, ChatGPT approves this message.)

Awesome Stuff People Say About Me*

*Without even getting bribed.

Mustaali was one of the most dedicated people i have worked with and would always remain committed to a task from beginning til end to ensure it was completed as planned. He has a huge thirst for knowledge and is incredibly eloquent, an asset for any company. He is able to combine strategy with implementation which makes him invaluable for a digitally savvy environment

During his tenure at PHD Dubai, Mustaali became a well loved and highly respected member of the team. He shows consistent dedication and consideration to his fellow team members. Once committed to a task he would stay committed however long it took or if it compromised out of work plans. Mustaali has a fine command of English and a passion for writing and self expression not readily matched. Mustaali would add value to any organisation looking for a passionate, inquisitive, interrogating mindset.

Mustaali is so far the strongest person I have ever met. It was an honour working with him on the same team. He is diligent, smart humble and the most lively person around. People talk about inspiration, I got that from Mustaali.

Let's Work Together

Paid Media & Performance Campaigns

Google Ads, Meta, LinkedIn – whatever it takes to make your funnel hum… And your bank account fat

SEO or AIO

Because if you are not on page one, or AI overviews on the searh engines, you’re basically in Narnia

Digital Analytics

Marrying form, function, and ROI. Think of it as logic meeting the funnel.

Reflections

PLEONASM

Tell AI everything, tell customers just enough. Different audiences need different amounts of context.

PECADILLO

Every brand stumbles. The winners dance while getting back up from their mistakes.

PERMISSION

Coca-Cola's secret formula isn't the business. The relationship is. Feelings don't fit in vaults

Mustaali Marvi

On Budget, On Time, Everytime

My Blog

My Book

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Mustaali Marvi Digital Marketer